Filters

In the mid 1960’s Professor Marshall McLuhan noted that the, then new, medium of television was changing how people processed the data of their lives. The sequence of 5-second-long video shots and 20 second sound bites were re-programming our attention spans. His phrase was “the Medium is the Massage”, meaning that any medium works us over and kneads us into a format compatible with itself. Eventually our default setting is to see life through the eyes of that medium. The medium changes the eyes of our heart.